LMIA London
A jam-packed, super-speed version of our Legal Marketing Innovation Academy for the U.K.'s most innovative marketers.
The Course Includes...
Price: £699*
Additional Resources for our graduates:
Access to a rich library of resources, templates, and guides
Opportunity to network with like-minded professionals
Certification from our Legal Marketing Innovation Academy
Unit 1: An Introduction to Legal Marketing
We'll explore the landscape of key technologies like CRM, ERM, DAM, and CMS, setting the stage for your journey ahead.
Unit 2: The Digital Maturity Assessment
Find out how digitally mature your firm is and gain the tools to identify both your firm's strengths and areas for improvement. The assessment will guide your understanding of your firm's capabilities as you develop your technology roadmap.
Unit 3: Marketing & BD Strategies & Tools
You'll learn proven approaches for aligning marketing technology investments with your firm's strategic objectives while developing the skills to effectively communicate ROI to decision-makers.
Key Topics: Implementing Agile and Kanban frameworks; Creating effective business planning templates; Developing client health metrics that connect marketing activities to measurable business outcomes; Building stakeholder buy-in through; Identifying whitespace opportunities and tracking client engagement across digital channels
Unit 4: Software Selection Best Practices & Core Technologies
You'll explore analytics tools, data warehouses, and data lakes while learning to maximize your existing tech stack. We'll tackle system migration and change management challenges. The unit also covers advanced techniques for lead identification and qualification, along with using data analytics to optimize your website's user experience.
Unit 5: AI Integration in Legal Marketing
In this comprehensive session, you'll learn how to effectively implement AI tools and gain competitive advantages while maintaining your firm's unique voice and ethical standards. Discover how to craft effective prompts, establish custom brand instructions, and create specialized bots to handle routine tasks.
*Discounted to £499 for the first 5 registrants.
When & Where
Join us for the 7-hour course at Holborn Work.Life's office boardroom on June 25, 2025. Open to any Legal Marketing, Tech, or Business Development professionals with an interest in Martech.
Venue
Work Life 6-7 St Cross Street,
London EC1N 8UB
Sapphire Boardroom
Hours
8:00 - 16:30
Sign Up
To reserve your spot for the LMIA London Academy class event, please register by completing the form below
"There is a lot of valuable material being taught in this class, and the instructors are highly knowledgeable."
Lakeesha Bailey, LMIA Gradaute
