Innovative Marketing leader, Change Agent, Legal MarTech Disruptor
Michelle Woodyear, MBA
Michelle Woodyear, MBA
Over the course of my career, I’ve had the opportunity to work extensively with business partners to identify and implement creative solutions to some of the toughest, most intractable problems. I have a strong passion for business and strategy and an unquenchable curiosity for innovation.
View my LinkedIn Profile for more about my job history at Covington, LexisNexis, Orrick, and more.
"Curious quotes"
Over the past decade I've had a lot of fun disrupting marketing technology at leading law firms. Here's a few things I've heard along the way.
"You're from the future"
While visiting a firm's Silicon Valley office, I heard this from a tech lawyer after showing him who had been reading her bio and recent alerts.
"It's like Steve Jobs designed it"
Unsolicited feedback from a lawyer who was reviewing the newly designed search functionality on the website.
2023 LMA Mid-Atlantic Your Honor Award
Covington Marketing Team received the 2023 LMA MidAtlantic Your Honor Award (YHA) for Marketing Technology. The award program recognizes creativity, execution, achievement, and overall excellence in legal marketing.
Covington Marketing Leadership Team
Michelle's Insights...
I'm an active member of the legal marketing community and I spend a lot of time listening and learning from my peers at other firms. I am also a frequent speaker at LMA, ILTA and other marketing conferences. It's one way that I am able to stay on-top of legal MarTech developments.
"CMO of the Future" (2024)
"Innovation in the time of Austerity" (2023)
"Implementing A New CRM for BD in 12 weeks" (2022)
"Legal Tech Bootcamp: Implementing Your Purchase and Driving Adoption" (2021)
"Fishbowl Conversation: How Data Drives the Intersecting Worlds of Public Relations and Business Development" (2020)
"The Path to Peak Personalization" (2019)
"Data-Driven Decision Making for Content Marketing Success" (2019)
"Content Strategy in 2018: Turn Your Thought Leadership Efforts into BD Wins" (2018)
"Navigating the Inbox: Understanding How GDPR Impacts You" (2018)
"Best Practices in Blogging" (2018)
“Using Content to Boost Your Firm’s Brand” (2016)
"Marketers, Prove Your Value to Firm Partners with Data" (2016)
"Linked In or Left Out" (2014)
“Seamless Marketing Content, Technology and Analytics for Optimized Client Journeys” (2016)
“The Sum is Greater than the Parts—Integrating CRM, Social and Other Marketing Technology” (2015)
Circle of Excellence Award
Received the LexisNexis Circle of Excellence Award, awarded to the top 10 sales team members
for achieving 154% of sales quota.
