Strategy Reimagined

Navigate the future of legal marketing

At Mount Insights, we specialize in leading law firms through the intricacies of digital transformation. Our team, with decades of experience in top-tier law firms and Fortune 50 companies, offers unparalleled expertise in marketing, business development and legal technology.

When you choose Mount Insights as your trusted partner in digital transformation projects. Our consultants have a keen understanding of how to navigate the systems, the stakeholders, and the unique cultural complexities at play in large-scale digital transformation projects at law firms. Why? Because they’ve been in your shoes. They have worked in IT, Marketing, and Business Development at AM50 law firms and have successfully implemented dozens of enterprise business systems.

Legal Marketing Innovation Academy

Mount Insights has created the Legal Marketing Innovation Academy, an advanced course tailored for leaders in legal marketing and business development functions at AmLaw firms. This course provides participants with a deep dive into the strategic and practical aspects of implementing and leveraging marketing technologies.

Guided by seasoned experts, you’ll participate in hands on workshops focused on every aspect of marketing and business development technologies needed in a modern firm. Participants will be armed with tools to assess their firm’s digital maturity, learn about marketing technologies (e.g. CRM, CMS, ERM, Experience), content strategy, and most importantly, how to drive effective and meaningful change in their organizations.

Digital Maturity Assessment

Before you invest in new marketing technologies, you’ll need to clearly articulate where you want to end up. The maturity model scores the firm’s digital capabilities across seven critical dimensions.

Our approach

MarTech Stack Assessment

Rapidly changing technologies have left many firms without a clear strategy and roadmap. Many firms feel trapped by decades-old technologies that do not support modern digital marketing and business development functions. Firms need to act quickly to modernize their marketing and business development technologies to keep pace with their competitors. Our consultants can guide your in-house team on maximizing the benefits of existing tools while creating a roadmap for strategically expanding functionality.

Digital Transformation

Firms need to act quickly to modernize their marketing and business development technologies to keep pace with competitors. Recent mergers and acquisitions further complicate the already overwhelming combination of choices available. Our consultants can support your in-house team in managing the project and external consultants avoiding costly missteps that waste time and resources and can erode partner confidence.

Software Selection

Choosing the right MarTech tools is a timing, resource-intensive process. Our consults have extensive experience assessing business needs, building a business case, writing RFPs, screening vendors, and organizing demos.

Strategic Planning

In the rapidly evolving legal landscape, where technology integration and strategic innovation are non-negotiable for staying competitive, Mount Insights Consultants are experienced at helping firms develop a strategic plan that transforms law firm marketing departments into agile, forward-thinking, and client-focused entities.

How will you benefit?

Our goal is to help law firms implement systems that put their clients first. How? By providing a comprehensive view of the client including the work you do for them, the relationships you have with them, and their unique challenges. Our team can help you get to value faster, avoiding costly mistakes and missteps that can derail technology projects for months or even years. We know the systems, the integrations, the vendors, and the challenges you face.

Michelle Woodyear, MBA

Michelle is an award winning and seasoned professional with over 30 years of business and technology experience, including 12 years of in-house legal digital marketing leadership experience offering a unique blend of skills combining data science, technology, and digital marketing to drive innovation for Big Law firms.

Djibril Anthony

Djibril is a natural engineer and self-taught technologist with a decade of experience building mission-critical systems for organizations of all sizes. An expert in CRM and marketing automation implementation, he leverages agile methodologies to bridge the gap between business and technology.

Scott Winter

Before joining Index and Mount Insights, Scott was the Global Director of Product Management for LexisNexis InterAction and Juris. In this role, he led product management, product marketing, user experience, project management, and strategic partnership teams. Scott especially enjoys creating a multi-year vision, collaborating with stakeholders, and delivering scalable execution.

Karen Campbell

After almost 25+ years in tech, Karen is excited to partner with Mount Insights to help law firms navigate technology in a meaningful way. When it comes to technology in law, she aims to make complicated systems and concepts simple to understand. Karen ensures that CMOs, CIOs and other Chiefs at law firms - alongside with lawyers and their teams - make the best strategic decisions. She guides firms on how to achieve the greatest ROI possible from the technology they choose to invest in.

Amy Fielek, MBA

Amy joined Mount Insights as a goal-oriented, creative Management professional with significant experience in consulting and services management within the legal, software, professional services, and consumer goods industries. She focuses on building strong teams and managing client needs to develop profitable relationships and exceed financial targets.

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