Strategy Reimagined
Premier Marketing and Business Development consultancy for global law firms
Navigate the future of legal marketing
At Mount Insights, we specialize in leading law firms through the intricacies of digital transformation. Our team, with decades of experience in top-tier law firms and Fortune 50 companies, offers unparalleled expertise in marketing, business development and legal technology.
When you choose Mount Insights as your trusted partner in digital transformation projects. Our consultants have a keen understanding of how to navigate the systems, the stakeholders, and the unique cultural complexities at play in large-scale digital transformation projects at law firms. Why? Because they’ve been in your shoes. They have worked in IT, Marketing, and Business Development at AM50 law firms and have successfully implemented dozens of enterprise business systems.
Let us help you
Legal Marketing Innovation Academy
Mount Insights has created the Legal Marketing Innovation Academy, an advanced course tailored for leaders in legal marketing and business development functions at AmLaw firms. This course provides participants with a deep dive into the strategic and practical aspects of implementing and leveraging marketing technologies.
Guided by seasoned experts, you’ll participate in hands on workshops focused on every aspect of marketing and business development technologies needed in a modern firm. Participants will be armed with tools to assess their firm’s digital maturity, learn about marketing technologies (e.g. CRM, CMS, ERM, Experience), content strategy, and most importantly, how to drive effective and meaningful change in their organizations.
Digital Maturity Assessment
Before you invest in new marketing technologies, you’ll need to clearly articulate where you want to end up. The maturity model scores the firm’s digital capabilities across seven critical dimensions.
Our approach
MarTech Stack Assessment
Rapidly changing technologies have left many firms without a clear strategy and roadmap. Many firms feel trapped by decades-old technologies that do not support modern digital marketing and business development functions. Firms need to act quickly to modernize their marketing and business development technologies to keep pace with their competitors. Our consultants can guide your in-house team on maximizing the benefits of existing tools while creating a roadmap for strategically expanding functionality.
Digital Transformation
Firms need to act quickly to modernize their marketing and business development technologies to keep pace with competitors. Recent mergers and acquisitions further complicate the already overwhelming combination of choices available. Our consultants can support your in-house team in managing the project and external consultants avoiding costly missteps that waste time and resources and can erode partner confidence.
Software Selection
Choosing the right MarTech tools is a timing, resource-intensive process. Our consults have extensive experience assessing business needs, building a business case, writing RFPs, screening vendors, and organizing demos.
Strategic Planning
In the rapidly evolving legal landscape, where technology integration and strategic innovation are non-negotiable for staying competitive, Mount Insights Consultants are experienced at helping firms develop a strategic plan that transforms law firm marketing departments into agile, forward-thinking, and client-focused entities.
How will you benefit?
Our goal is to help law firms implement systems that put their clients first. How? By providing a comprehensive view of the client including the work you do for them, the relationships you have with them, and their unique challenges. Our team can help you get to value faster, avoiding costly mistakes and missteps that can derail technology projects for months or even years. We know the systems, the integrations, the vendors, and the challenges you face.
Michelle Woodyear, MBA
Michelle is an award winning and seasoned professional with over 30 years of business and technology experience, including 12 years of in-house legal digital marketing leadership experience offering a unique blend of skills combining data science, technology, and digital marketing to drive innovation for Big Law firms.
Djibril Anthony
Djibril is a natural engineer and self-taught technologist with a decade of experience building mission-critical systems for organizations of all sizes. An expert in CRM and marketing automation implementation, he leverages agile methodologies to bridge the gap between business and technology.
Scott Winter
Scott is a global executive with over 20 years of experience in product management, consulting, and business development, working with the largest firms in the world and Fortune Global 500 companies. He is known for his commitment to excellence and dedication to providing customers with an extraordinary experience.
In addition to his role as a consultant at Mount Insights, Scott is the Vice President of Client Development at Index Solutions Inc., where he focuses on a highly efficient and cost-effective way to ensure the best data accuracy for client business systems.
